Use case
Find the onboarding step that loses new users
Signups are healthy, but too few reach the moment that matters. Nobody knows which onboarding step loses people.
For: Product managers, growth and onboarding teams
Why it matters
Every signup who never activates is acquisition spend with nothing to show for it.
Ask in order
Three questions that answer it
Ask them in this order. Each answer sets up the next question.
What share of new signups reach the activation event within 7 days?
Sets your activation rate as one clear number.
Which features are used by more than half of weekly active users?
Shows which features your active users actually rely on.
Where do new users drop out of onboarding?
Points to the step to rebuild first.
The numbers in these questions are examples. Use the thresholds and time windows that fit your team.
Then follow up
Ask about the chart, not the whole file again
Follow-up questions build on what is already on the canvas, so you don't restate the dataset or the time window.
Compare activation for users who tried the most-used feature in their first week with those who didn't.
Tests whether that feature is the moment that matters.
Data you need
An events export with user ID, event name, timestamp and plan.
Decision it drives
Which onboarding step to rebuild first.
Check the answer
Check every number before you act on it
Open the query behind any chart to see how a number was worked out and which figures it came from. When a question could mean two things, such as gross or net revenue, DashboardGPT asks you which one you mean.
Open the query behind activation rate to see which event and time window it uses.
FAQ
Common questions
More use cases
Run these three questions on your own export
The playground runs on demo SaaS, e-commerce and website data, so it shows how answers work rather than these exact questions. To ask them of your own export, create an account and upload it. Every new account starts on a free 15-day Team trial, with no card required.