How is a repeat buyer counted?

Put your definition in the question, for example "a customer with a second order within 90 days", so the answer follows your rule rather than a default.

Do I need checkout data as well as orders?

Only for the cart abandonment question. Average order value and repeat rate come from the orders export alone.

Can I connect my store platform directly instead of uploading an export?

Not directly yet: on every plan you upload a CSV or Excel export. If the data already lives in Google Sheets, you can connect the sheet instead on the Team and Enterprise plans, and it refreshes on a schedule, so the answers stay current. Warehouse connections are coming soon on the Team plan.

Use case

Find the channels that bring buyers back

Revenue looks fine, but most buyers never come back, and nobody can say which channel brings the loyal ones.

For: DTC brands, marketplace sellers and merchandising teams

Try it on the e-commerce store demo See more question sets

Why it matters

If you only measure first orders, you keep paying to acquire buyers who never return.

Ask in order

Three questions that answer it

Ask them in this order. Each answer sets up the next question.

What is average order value and repeat rate by acquisition channel?
Compares channels on the customers they bring, not just the volume.
How many customers bought again within 90 days, by first product?
Finds the first purchases that lead to a second.
Which products have the highest cart abandonment, and at which step?
Shows where buyers give up before they pay.

The numbers in these questions are examples. Use the thresholds and time windows that fit your team.

Then follow up

Ask about the chart, not the whole file again

Follow-up questions build on what is already on the canvas, so you don't restate the dataset or the time window.

Break repeat rate down by region for the best channel.

Shows where your loyal buyers are, so you know where to spend more.

Data you need

An orders export with customer ID, order date, channel, product and order value, plus checkout events if you track abandonment.

Decision it drives

Which channel to shift budget toward, and which product bundle to test.

Check the answer

Check every number before you act on it

Open the query behind any chart to see how a number was worked out and which figures it came from. When a question could mean two things, such as gross or net revenue, DashboardGPT asks you which one you mean.

Open the query behind repeat rate to see how a returning customer was counted.

FAQ

Common questions

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Run these three questions on your own export

The e-commerce store demo has order value and new and returning customers by channel, so you can ask the first question as written. To ask them of your own export, create an account and upload it. Every new account starts on a free 15-day Team trial, with no card required.

Try it on the e-commerce store demo Start your free trial